CHANYONDCHINA TRADEMARK DESK
Illustrative image of two business professionals reviewing documents together; these are not ChanYond staff or clients.

FOR FOREIGN BRANDS & OVERSEAS IP FIRMS SHENZHEN, CHINA

China trademark work starts with a clear brief.

Bring your mark, applicant, goods and services, and filing questions into focus before the first conversation.

Illustrative scene, not ChanYond staff or clients. The brief stays in your browser until you send it.

01 / WHAT TO REVIEW

Four decisions before filing.

These questions shape a case-specific assessment. A checklist is not a clearance opinion or a filing instruction.

01

Mark & Chinese name

List the exact word or logo. Include any Chinese name already used or planned, and note who created it. Search and registrability need a case review.

02

Goods & services

Describe what you sell or will sell in China, with real examples. China uses classes and a more detailed similar-goods-and-services table; wording needs local review.

03

Filing route

For an applicant without a China business domicile, the domestic route requires an authorized trademark agency. Madrid designation is another route when eligibility and a basic mark fit.

04

Work & deadlines

Identify any existing applications, refusals or opposition notices, and the actual date on the document. Scope, deliverables, fees and who handles each step are agreed per matter.

Official references: CNIPA, foreign applicants · WIPO, Madrid filing · CNIPA, goods and services classification. Checked 1 Nov 2026.

02 / THE RIGHT CONVERSATION

Two audiences.
One China matter.

FOREIGN BRAND OWNER

Planning a China filing?

Bring your brand, intended China use, product details and any existing registrations. Discuss a search assessment and filing plan before deciding on an engagement.

How we work with brands ↗
OVERSEAS IP PRACTICE

Instructing China work?

Specify the applicant, mark, goods and services, route, reporting needs and any deadline. Confidentiality, client contact and commercial terms should be agreed before case materials are shared.

How we work with IP firms ↗

03 / PREPARE A BRIEF

Give us enough to start a useful discussion.

Complete only what you know. Keep confidential evidence, identity documents and passwords out of a first inquiry.

Privacy by design

This tool builds text in your browser. Copy the brief, open the international contact page, paste it into the matter field and send it yourself. No case is accepted until scope and terms are agreed.

CHINA TRADEMARK BRIEF01 — 07

04 / WHO IS BEHIND THIS DESK

Verify the company before you instruct.

ChanYond is the brand of 乾远(深圳)知识产权管理有限公司, established in 2016. It is a trademark agency recorded with CNIPA. Check the current agency record in the official system, then agree the exact service scope and responsible parties for your matter.

Trademark agency status does not imply qualification to provide regulated patent representation, court representation, or legal services in another jurisdiction.

READY TO DISCUSS A CHINA MATTER?

Start with the facts.
Agree the work together.

Contact ChanYond ↗

For the wider international service range, visit qianyuanip.com.